Sharing structured data

XML Magazine

Subscribe to XML Magazine: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get XML Magazine: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

XML Authors: Jnan Dash, Jayaram Krishnaswamy, Jason Bloomberg, Chris Pollach, Peter Silva

Related Topics: Intel XML, Twitter on Ulitzer, XML Magazine, SEO Journal, Digital Signage on Ulitzer, Facebook on Ulitzer, Advertising on New Media, Marketing and Sales, The Social Media Guide

News Feed Item

Theorem Inc. Achieves Google DoubleClick Studio Certified Partner Status

Designation Enables Online Marketing Company to Manage Rich Media Campaigns, From Creation to Production and QA

CHATHAM, N.J., March 13, 2012 /PRNewswire/ -- Theorem Inc., a global leader in online advertising creative services, media operations, reporting and analytics, today announced it has achieved designation as a Google DoubleClick Studio Certified Partner. The designation demonstrates advanced training in all aspects of DoubleClick Studio, DoubleClick's rich media production and workflow tool, and qualifies Theorem to handle all aspects of rich media ad campaigns, from creation and production to QA and traffic, in-house.

"Theorem's DoubleClick Studio Certified status is a rarity in the online marketing world. Only a handful of firms worldwide have achieved this designation," said Jay Kulkarni, Theorem founder and Chief Executive Officer. "Our certification, awarded to a diverse team of Theorem employees after extensive training, is the first step in a broader effort to increase our strengths in creating and building innovative rich media ad units of all kinds."

Studio Certified status ensures Studio proficiency for all rich media creation, production, QA and trafficking workflows. It covers all rich media ad types including HTML5, the newest mobile standard. With the certification, Theorem can single-handedly provide full service for all forms of rich media advertising. The QA capability, in particular, allows Theorem creative teams to complete quality assurance testing internally, saving clients critical time when deadlines are tight.

In addition to its agency-quality design skills, Theorem is able to use Studio's technical tools to produce streaming video, XML and social media capabilities. It can also deliver ad polling, data capture and ad syncing, as well as the ability to upload ad units into DART (Dynamic Advertising Reporting and Technology), DoubleClick's ad server framework.

Theorem plans to leverage its Studio Certified designation to explore and develop new and more innovative mobile ad units for its clients. To learn more about Theorem's Studio Certified designation, log on to

About Theorem Inc.:
With nearly 800 employees on four continents, Theorem, Inc. is a global leader in creative services, media operations, reporting and analytics to over 150 leading agencies, publishers, networks, technology providers and brands. Theorem's vision is to be a domain expert in the online marketing space and deliver world class service. For more information, visit or call 973-665-1700 x207.

SOURCE Theorem Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.